Cyber Monday is the second-biggest shopping day and the biggest day for online sales.
Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online and is now often regarded as an extension of the Black Friday sales. It takes place on November 29 in 2021.
What is Cyber Monday? Understanding Cyber Monday
Traditional brick-and-mortar retailers devote increasing amounts of time and energy to online sales to compete with each other as well as with their cyber rivals. For 2021, the National Retail Federation predicted online spending would amount to between $218.3 billion and $226.2 billion over the holiday season. This represents up to 27% of the $843.4 billion shoppers are expected to spend in November and December.
Consumers relish Cyber Monday for several reasons. Many people don’t want to spend time away from family during the holiday just to get a bargain, while others don’t want to wait in the long lines that form on Black Friday. Cyber Monday provides consumers with a convenient, hassle-free way to shop and cash in on some great deals. And with most retailers now offering free shipping as an incentive to shop on Cyber Monday, it makes shopping online even more attractive.
Origins of Cyber Monday
The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation (NRF). The trade association noted that web purchases often spiked on the Monday after Thanksgiving in prior years. There were a few different theories as to why this was so.
One theory suggested that people saw items in stores and shopping malls over the weekend but waited until Monday to buy them at work where they had computers with faster Internet connections. Remember, in the early 21st century, there were no smartphones or tablets, and high-speed, broadband options for residences were in their infancy.
Another theory attributed the phenomenon to the unpleasant experiences brought on by the Thanksgiving weekend. If you were looking to land some phenomenal post-Turkey Day bargains, you could skip the family feast, camp out in the parking lot of your favorite store, and fight your way through a mob of bargain hunters at the break of dawn on Black Friday. Or you could roll out of bed on Monday morning, pour yourself a cup of coffee, and browse the web for rock-bottom prices.
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